Ferdinand
Ismael
Front End Engineer with 8+ years of experience building scalable, accessible web applications across eCommerce, SaaS, and enterprise tools. Deep expertise in React, TypeScript, and design systems.
About
Building interfaces
that matter.
I'm a Front End Engineer based in Toronto with a passion for crafting performant, accessible user experiences. I bring deep expertise in React, TypeScript, and design systems paired with a focus on clean, maintainable code and thoughtful UX.
I thrive in Agile environments, collaborating cross-functionally with design, backend, and product teams. I've shipped features for 100k+ monthly active users at Achievers, replatformed Walmart.ca to a modern React architecture, and built real-time platforms handling 2M+ daily visitors.
I care about reducing time-to-market without cutting corners on quality — and I've resolved ~90% of WCAG accessibility issues on every product I've touched.
Skills
Tech I work with.
Core
Testing
Tooling
Experience
Where I've worked.
Senior Software Engineer
- Orchestrated cross-domain feature rollouts impacting 100k+ monthly active users across Recognition, Community, and Communications domains
- Architected customer-facing recognition forms with configurable fields, colleague-lookup, and reCAPTCHA security for anonymous users
- Redesigned community newsfeed with A/B testing via feature flags — 60% lift in 'seen events' per session; comments per event rose from 0.78 to 0.91
- Launched real-time analytics dashboard surfacing manager engagement metrics against team goals
- Collaborated with UX, backend, and QA to reduce time-to-market by 25%
- Resolved ~90% of WCAG accessibility issues across all major user flows
Software Developer
- Supported a real-time messaging platform handling 2M+ daily visitors via WebSockets for live dealer and operator chat
- Migrated legacy JavaScript codebase to TypeScript, improving type safety and long-term maintainability
- Led transition from Baobab to Redux Toolkit for scalable, predictable state management
- Built accessible, reusable UI components and a shared component library with Product and Design
- Integrated Cypress for end-to-end testing across all critical user flows
Software Developer II
- Supported replatforming of Walmart.ca Search and Browse pages from a legacy stack to a next-gen React + TypeScript architecture
- Designed high-impact UI components to boost customer engagement and click-through rates on a high-traffic eCommerce platform
- Contributed to micro-app architecture transition supporting scalability and modular development
- Partnered with Product Owners to deliver customer-centric experiences across Walmart.ca
Front End Developer
- Built reusable, modular UI components within a Design System for integration into a Sitecore CMS platform
- Implemented theme tokenization for flexible, brand-consistent styling across clients
- Collaborated in an Agile team for sprint planning, code reviews, and QA partnership
Software Developer
- Designed and developed UI components for Conscia's proprietary platform
- Built custom component libraries aligned with company-wide design standards
Education
Where I learned.
2015
University of Toronto
Bachelor of Arts — Economics & Human Resources
2017
Juno College
Intro & Advanced Web Development
2018
Juno College
Full-time Web Development Immersive Certificate
Contact